Dive into the evolution of MMM and how Recast is revolutionizing traditional practices to meet today's dynamic marketing needs.| Recast
Learn how the decline of tracking pixels impacts marketing measurement and how to navigate this challenge in a privacy-focused world.| Recast
Explore the effects of Apple's iOS 17 update on marketing and email campaigns and its new Link Tracking Protection feature.| Recast
Discover 10 common mistakes in Marketing Mix Modeling (MMM), from mis-using R-squared to ignoring seasonality.| Recast
Explore the impact of Google's cookie phase-out on marketing measurement and the rise of privacy-focused Marketing Mix Modeling (MMM).| Recast
Discover how to measure YouTube Ads effectively - explore various methods to find the right fit for your brand's needs.| Recast
How can your organization shift from legacy to modern media mix modeling? We explain how to operationalize modern solutions in your business.| Recast