The AdTech industry, which has been working on the amalgamated ecosystem of small and big AdTech players, is finally moving towards consolidation. The reasons are many, and so are the affected parties. An industry that was once a budding hub for start-ups has now become a battleground for power consolidation in the form of mergers| AdPushup Blog
What is Programmatic Display Advertising? How it differs traditional display ads? Learn how this ad format outperforms traditional methods.| AdPushup Blog
Learn everything you need to know about an ad exchange, from how they function to their impact on advertising success. Here's an A to Z guide.| AdPushup Blog
Google DFP is an ad-serving platform for publishers to monetize and manage their ad inventory in one place. Know here all about DFP meaning.| AdPushup Blog
Get a primer on types of programmatic deals (open auction, private auction, preferred deal, and programmatic deal), there pros and cons.| AdPushup Blog
Finding the best ad placement on your website requires testing while keeping ad standards in mind. Follow the best ad placement strategies.| AdPushup Blog
