Brand equity is one of the tell-tale signs of the overall health of a brand. Here are a few methods to successfully measure it.| Prowly
Learn how to measure brand performance through awareness, sentiment, and ROI to drive smarter marketing and PR decisions.| Prowly
Learn how to extract strategic insights from raw monitoring data and become a strategic PR and business advisor.| Prowly
Explore AI for Public Relations: uncover the benefits & risks and harness artificial intelligence communication in the digital transformation.| Prowly
Get better results from your PR efforts in 2024: adopt a data-driven PR strategy. Today, we’ll tell you just how to do it.| Prowly
Learn what and how valuable media mentions are in PR. Find out exactly how to track media mentions and the tools that can help you find them fast.| Prowly
Find out what it takes to build a memorable media report that will leave an impact on your reader, including sample reports and useful tips.| Prowly
Discover the best and worst PR crisis management examples and learn effective PR crisis management strategies to mitigate the damage.| Prowly
Learn what share of voice (SOV) means in marketing and PR and how to calculate share of voice for your brand. See recommended tools.| Prowly
Learn what Advertising Value Equivalency is, how to calculate it and why you should track AVE alternatives to show your PR campaigns success.| Prowly
How much does Meltwater cost in 2025? Find out in this guide to Meltwater pricing and features, and see if it suits your needs.| Prowly
How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.| Prowly