Google Analytics source medium is a great dimension for analyzing traffic performance. Here's how to understand it and use it.| Digital Marketing and Analytics | Root and Branch
This is a guide all about Google Analytics UTM parameters. Let's dig in to a practical explanation of GA4 UTMs.| Digital Marketing and Analytics | Root and Branch
Does GA4 use cookies? Yes. What else do you need to know about GA4 cookies? Find out in this straightforard cookie explainer.| Digital Marketing and Analytics | Root and Branch
Updated 12:27/27 The GA4 click event is an enhanced measurement event that tracks all outbound (external) link clicks. But here's how to get more| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch