Introduction: In 1957 Westley and MacLean’s model of communication is proposed by Bruce Westley (1915-1990) and Malcolm S. MacLean Jr (1913-2001). Being one of the creators of journalism studies, Westley served as a teacher at the University of Wisconsin, Madison, between 1946 and 1968. Malcolm was director of University of Journalism School (1967-74) and co| Communication Theory
Mass communication includes creating, sending, receiving, and analysing messages to a broad audience through various forms of media.| Communication Theory
Media management refers to the strategic planning, organisation, direction, and control of media activities and resources to achieve specific goals| Communication Theory
Variables play a crucial role in the formulation of hypotheses, Understanding the different types of variables is fundamental to conducting robust research and analysis.| Communication Theory
History Marshal McLuhan is considered to be the greatest philosophers in communication theories in the 20th century. His contribution to the field of communication is contemplated to be the milestone in communication media and has been inspired in many of them. Source: olly/Adobe Stock Marshal McLuhan is known for his statement “the medium is the| Communication Theory
History : In mid 1930’s media scholars found the first theory on Media Effects and the Media Behaviors. During second world wars media plays a vital role in both United States and Germany to made influence in the people’s mind. Source: Aaron Amat/Adobe Stock The Germany Hitler’s Nazi used film industry for Propaganda and they| Communication Theory
Mass communication and journalism are cornerstones of an informed, democratic society. By relaying information on topics ranging from policy and science to culture and the arts.| Communication Theory
Research is a systematic process that seeks multiple fact-checking to answer questions, solve problems, or discover new information. Whether conducted in laboratories, social environments, or fieldwork, research drives advancements across disciplines. Research remains the foundation for knowledge-building and innovation, providing insights that guide decisions in science, society, and industry. Researchers utilize different types of research| Communication Theory
According to the American Psychological Association, knowledge is the range of one’s understanding or information. Various types of Knowledge have become an essential part of our daily life.| Communication Theory
Communication is defined as the tendency to give and receive information, verbally or nonverbally. There are various communication styles that use verbal and non-verbal cues. Some of them are effective whereas some of them are ineffective.| Communication Theory
Understanding the types of mass communication can empower teenagers and young adults to consume media critically and express themselves more effectively.| Communication Theory
The multi-step flow theory proposes that media messages move through multiple layers of communication rather than directly from the source to the audience.| Communication Theory