Letters can also be classified based on their content or message. Letters that contain good news or a good message or favourable information are good-news letters. Letters that contain a bad news or a bad message or an unfavourable information are bad-news letters. Not only personal letters but also an official letters can be classified| Communication Theory
Expectancy theory was given by Victor Vroom in 1964 when he was studying motivations behind decision-making. It is centred around motivation. It was given in an organizational behaviour context.| Communication Theory
David McClelland, an American psychologist developed the theory of needs in the 1960s. It is also called the Three Needs Theory, acquired needs theory, or Learned needs theory. It is a theory to explain motivation and focuses on 3 specific aspects, namely, achievement, power and affiliation. This theory explains what these needs are and how| Communication Theory
The father of modern corporate management Peter Drucker is often considered to be the world’s most influential corporate guru. His ideas and thoughts revolutionized corporate management in the later half of the 20th century. Drucker questioned why in both the classical and human relations schools of management, effectiveness was automatically considered to be a natural| Communication Theory
Leadership is the primary expectancy from a manager. It simply means accepting responsibility. There are certain qualities that are regarded essential for a strong leader. They are: Adapting to change, Decision making, Maintaining open lines of communication and leading others to the completion of goals. Leadership when defined will give us a better understanding. It| Communication Theory
In a business context, all communication can be divided into two categories namely, External Communication and Internal Communication.| Communication Theory
Bureaucratic management refers to an organisational structure and set of administrative principles prioritising formal rules, fixed responsibilities, and a clear hierarchy of authority.| Communication Theory
Douglas McGregor introduced Theory X and Theory Y to explain different styles of management. Theory X refers to an authoritarian style and Theory Y refers to a participative/interactive style of managing employees.| Communication Theory
Decision making is a cognitive process of selecting a belief or a course of action after a conscious evaluation of the existing choices and alternatives. This is a complex process and hence it gives room for errors and biases.| Communication Theory
Collaborative decision-making refers to the process where individuals, often from different backgrounds, work together to arrive at a consensus or shared decision.| Communication Theory
Motivation refers to a process that guides and maintains behaviors towards our goals. Intrinsic and Extrinsic Motivation are the primary types of motivation.| Communication Theory
