Introduction: In 1957 Westley and MacLean’s model of communication is proposed by Bruce Westley (1915-1990) and Malcolm S. MacLean Jr (1913-2001). Being one of the creators of journalism studies, Westley served as a teacher at the University of Wisconsin, Madison, between 1946 and 1968. Malcolm was director of University of Journalism School (1967-74) and co| Communication Theory
Kurt Zadek Lewin (1890-1947), was born in German. He was a great Psychologist and pioneer in Social Psychology. He developed the concept in the field of psychology called psychological “field” and “life space” in order to understand the human behavior and its important consideration of total life space. His studies are more based on to| Communication Theory
Every bit of message communicated undergoes a certain process involving more than one person. Nobody communicates to a vacuum or wilderness. Communication is considered effective if it receives the desired result, response or reaction. All Communications are related to some context. In any context, a communication loop exists to enable successful communication. At one end| Communication Theory
Grapevine communication is defined as “the informal transmission of information, gossip, and rumor from person to person”. There are four different chains of grapevine communication.| Communication Theory
The term meta-communication refers to the implicit messages that accompany verbal communication.| Communication Theory
Variables play a crucial role in the formulation of hypotheses, Understanding the different types of variables is fundamental to conducting robust research and analysis.| Communication Theory
Proxemics is the study of physical distance and its influence on human interactions. The amount of space existing between people when communicating can reveal the nature of the relationship.| Communication Theory
Verbal communication is the method of sending and receiving information using words as the mode of transmission. The method of verbal communication can also be classified into different types and they| Communication Theory
Berlo’s model follows the SMCR model. This model is not specific to any particular communication. Berlo’s model includes a number of factors under each of the elements: Source: The source is situated where the message originates. Communication skills – It is the skill of the individual to communicate. For example, the ability to read, write,| Communication Theory
Soft skills are personal attributes and interpersonal abilities that enable individuals to interact effectively and harmoniously with others| Communication Theory
Science communication is a vital process that enables the sharing of scientific knowledge and information with diverse audiences.| Communication Theory
Research is a systematic process that seeks multiple fact-checking to answer questions, solve problems, or discover new information. Whether conducted in laboratories, social environments, or fieldwork, research drives advancements across disciplines. Research remains the foundation for knowledge-building and innovation, providing insights that guide decisions in science, society, and industry. Researchers utilize different types of research| Communication Theory
Reasoning is the process of utilizing one’s understanding to solve a problem or conclude an ideal solution. Understanding different types of reasoning will support your knowledge and help you in your professional endeavors.| Communication Theory
Communication is defined as the tendency to give and receive information, verbally or nonverbally. There are various communication styles that use verbal and non-verbal cues. Some of them are effective whereas some of them are ineffective.| Communication Theory
Various aspects of Non-verbal communication including body language, eye-facial expressions, haptics, vocal intonations and proxemics talk about an individual in detail and their psychological state.| Communication Theory
Journalism is a powerful tool for informing citizens, shaping public opinion, and enabling democratic participation. At its core, journalism seeks to provide truthful and accurate information.It adheres to ethical standards, promoting transparency and accountability in its reporting. Journalism generally gathers, assesses, creates, and presents any information in news structure to the public which fundamentally aims| Communication Theory
The multi-step flow theory proposes that media messages move through multiple layers of communication rather than directly from the source to the audience.| Communication Theory
The transactional model views communication as a continuous and reciprocal process where participants can act simultaneously.| Communication Theory
History It is necessary to improve self-awareness and personal development among individuals when they are in a group. The ‘Johari’ window model is a convenient method used to achieve this task of understanding and enhancing communication between the members in a group. American psychologists Joseph Luft and Harry Ingham developed this model in 1955. The| Communication Theory
