In this article, I’ll share the key lessons and strategies that have helped me successfully build and manage customer advocacy programs, from the importance of personal connection to thinking outside the box and being authentic.| Customer Marketing Alliance
Let us tell you, it ain’t easy holding on to customers under a subscription model. The best way to keep your customers happy and on board is to showcase the value of your product fast, and more importantly, to get your customers to realize it.| Customer Marketing Alliance
If you know how to connect with an audience by promoting them and your products simultaneously, and then making that the heart of your content marketing strategy framework, you’ll be creating ads that truly connect to the heart of your audience.| Customer Marketing Alliance
Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs.| Customer Marketing Alliance
Both tactical advertisements and tactical branding are part of a broader marketing strategy and can complement each other to achieve both short-term goals and longer-term brand building.| Customer Marketing Alliance
