prioritizing certain elements within brand storytelling can convert current customers into supportive advocates: Consistency and authenticity, Knowing your audience, Communicate the problem you solve, and Connect with your community.| Customer Marketing Alliance
Storytelling in marketing is a great way to connect with audiences and make something memorable out of your brand that’ll stick in the minds of your customers. We’ve put together an introduction to brand storytelling to set you up on the right track.| Customer Marketing Alliance
Both tactical advertisements and tactical branding are part of a broader marketing strategy and can complement each other to achieve both short-term goals and longer-term brand building.| Customer Marketing Alliance
