How to establish a strong customer marketing strategy as a startup
Your customers are your absolute lifeblood as a startup. Developing a customer marketing strategy as early as possible will only pay off in the long run.| Customer Marketing Alliance
Your customers are your absolute lifeblood as a startup. Developing a customer marketing strategy as early as possible will only pay off in the long run.| Customer Marketing Alliance
Dark social is all about the content that can't be tracked by analytics tools since it's shared in private spaces, from SMS to messaging apps.| Customer Marketing Alliance
Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs.| Customer Marketing Alliance
Customer references are a powerful tool for driving business success. In this article, Collette Johnson shares why customer references are so crucial, how to gather and use them effectively, and the strategies that will ensure your business becomes truly customer-centric.| Customer Marketing Alliance
With customer marketing being such a diverse role, we wanted to get some advice on how newly established customer marketers can advance in their roles. So, we went directly to the source. We asked, “What’s your number one customer marketing tip?”, and our participants delivered.| Customer Marketing Alliance
Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team.| Customer Marketing Alliance
