A large pharmaceutical company was attempting to discover ways to increase both brand and category sales, while maintaining the retailer’s private label brand sales within the pharmaceutical over-the-counter (OTC) category at a specific drugstore. The company decided to improve already...| InContext Solutions
3D merchandising technology enables retailers to make data-driven decisions based on valuable shopper insights.| InContext Solutions
We explore the common mistakes retailers make in planogram optimization, and why 3D research is the backbone of data-driven decision-making.| InContext Solutions
Learn how the digital transformation in retail positions businesses to become more sustainability as an economic necessity.| InContext Solutions
The Challenge A manufacturer client had historically good sales with the current packaging of a specific frozen food item, but they realized that they could be saving money on materials if they reconfigured the product’s packaging. In this case, they...| InContext Solutions
We explore how AI is reshaping grocery store layouts and the benefits it brings to retailers and consumers alike.| InContext Solutions
