Learn what exactly first-party data is and why it's so important.| hightouch.com
Simon Data is a CDP that runs on Snowflake that focuses on helping marketers build audience and orchestrate campaigns across channels.| hightouch.com
Learn everything there is to know about Adobe CDP including products, key features, real-time capabilities, and pros/cons.| hightouch.com
Learn how to leverage identity graphs to create a single view of your customer.| hightouch.com
Learn how you can leverage data onboarding link your offline data to your online data to power your marketing use cases.| hightouch.com
Learn everything there is to know about Segment including products, key features, real-time capabilities, and pros/cons.| hightouch.com
Learn how to leverage Customer 360 to create actionable customer profiles for your business to drive personalization.| hightouch.com
A Composable CDP is a customer data platform that enables you to use any data in your organization to power marketing use cases like audience management, journey orchestration, personalization, and data activation directly from your existing data infrastructure.| hightouch.com
Fully personalized user journeys can't exist without correlating anonymous source events across applications to a single authenticated user.| sarahsnewsletter.substack.com
A Customer Data Platform, or CDP, is a solution or architecture that enables you to collect, store, model, and activate your customer data.| hightouch.com