Unwrapping Holiday Shopping 2024| Medill Spiegel Research Center
Despite Tradition, Easter Shoppers Prioritize Sweet Treats Over Sentimental Staples| Medill Spiegel Research Center
Despite Tradition, Easter Shoppers Prioritize Sweet Treats Over Sentimental Staples| Medill Spiegel Research Center
Unwrapping Holiday Shopping 2024 By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council A recent survey provides insight into how prepared shoppers were by mid-December. Based on data from the 94.7% of people who shop for the holidays, the results reveal a mix of careful planning and last-minute scrambling. Here’s where consumers stood leading […]| Medill Spiegel Research Center
Executive Summary: This article presents key findings from the October 2024 Prosper Insights & Analytics survey (n=8,191), focusing on early holiday celebration plans, spending behavior, and shopping trends for the winter season. The results highlight evolving consumer preferences, spending patterns, and economic influences as the holiday season approaches. Key Findings: Holiday Celebrations: 92.8% of respondents […]| Medill Spiegel Research Center