Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.| Jon Loomer Digital
If you aren't using Compare Attribution Settings in Ads Manager, you are missing out on important context -- and extra conversions.| Jon Loomer Digital
Remarketing results look amazing, but they're often not what they seem. While it has its place, consider these potential issues...| Jon Loomer Digital
The Attribution Setting controls how your ads are delivered and how conversions are reported. It's not straightforward. This guide will help.| Jon Loomer Digital
A question about Meta's click attribution sent me down a rabbit hole. I'm not changing my interpretation, but I'm not nearly as confident...| Jon Loomer Digital