Meta announced Incremental Conversions, a new attribution setting that prioritizes conversions that wouldn't happen without seeing your ad.| Jon Loomer Digital
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here's what that means...| Jon Loomer Digital
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.| Jon Loomer Digital
If you aren't using Compare Attribution Settings in Ads Manager, you are missing out on important context -- and extra conversions.| Jon Loomer Digital
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.| Jon Loomer Digital
After more than 10 years, I've discovered that Meta doesn't define click attribution the way I thought it did. It took a test to uncover it.| Jon Loomer Digital
A question about Meta's click attribution sent me down a rabbit hole. I'm not changing my interpretation, but I'm not nearly as confident...| Jon Loomer Digital
This is a comprehensive guide to help get started with with Advantage+ Shopping Campaigns, highlighting the features that make them unique.| Jon Loomer Digital