Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.| AppsFlyer
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.| AppsFlyer
You have a great app idea. But now what? This comprehensive guide explains the first steps for turning your app idea into reality. Let's dive in!| SpdLoad
How does MMM work? Read about the measurement elements, advantages & disadvantages, and learn the 4 phases of media mix modeling.| AppsFlyer
Attention Retention! Daily retention rates drop by 12% in 2023. Read more to uncover trends, insights, and best practices to improve retention rates.| AppsFlyer