With all the hype around curation, it’s only natural for there to be some haters. This is how Ryan Maynard from Raptive changes his mind.| AdMonsters
Despite limitations of the FLoC origin trial, we have learned a fair amount about how FLoC might work in the future.| AdMonsters
Alternative ID's are privacy-focused identifiers that allow publishers to access first-party data that is volunteered by the consumer.| AdMonsters
SWAN is a community-operated and open source replacement for many use cases supported by third-party cookies.| AdMonsters
Panorama ID has delivered higher yield in programmatic initiatives, specifically 3x the average CPM for non-addressable inventory.| AdMonsters
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters
First-party data can be made targetable as a cohort, rather than the current model which reaches people with sometimes ‘creepy’ hyper-targeted marketing.| AdMonsters
Without a cookie reprieve digital advertising and media will rely on a number of alternatives, and first-party data will be key to future strategies.| AdMonsters
Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from Publisher Forum Boston| AdMonsters
Google’s surprise shift to pump the brakes on third-party cookie deprecation is sending shockwaves. What's next?| AdMonsters