Need numerical data about your product’s UX, but not sure where to start? Check out this list of the most popular quantitative methods to help you pick a tool.| Nielsen Norman Group
Number fetishism leads usability studies astray by focusing on statistical analyses that are often false, biased, misleading, or overly narrow. Better to emphasize insights and qualitative research.| Nielsen Norman Group
Better to accept a wider margin of error in usability metrics than to spend the entire budget learning too few things with extreme precision.| Nielsen Norman Group
Simple usability tests where users think out loud are cheap, robust, flexible, and easy to learn. Thinking aloud should be the first tool in your UX toolbox, even though it entails some risks and doesn't solve all problems.| Nielsen Norman Group
Measuring usability is vital for product success. It provides us with a holistic assessment of our design decisions and validates them throughout iterations. In this article, we explore usability metrics and their importance.| UI UX Design Agency for SaaS, Fintech & AI | Adam Fard UX Studio
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.| Nielsen Norman Group
Pilot testing (a session or two before the real test) helps fine-tune usability studies, leading to more reliable results.| Nielsen Norman Group
For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.| Nielsen Norman Group
The answer is 5, except when it's not. Most arguments for using more test participants are wrong, but some tests should be bigger and some smaller.| Nielsen Norman Group