Gillian Dyer and Lines of Appeal
Explore why advertisers use sophisticated fantasies to attract the consumer's attention in our guide to Dyer's lines of appeal.| Media Studies
Explore why advertisers use sophisticated fantasies to attract the consumer's attention in our guide to Dyer's lines of appeal.| Media Studies
Learn more about the structuralist approach to understanding media texts with our introduction to this important concept.| Media Studies
Easy to understand definition and examples of key intertextuality concepts: homage, parody, satire, pastiche, and Easter eggs.| Media Studies
Our introduction to this key concept will develop your understanding of how signs are used in media texts to construct meaning.| Media Studies
