For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
PARRROT, from Magnite, maintains the privacy tenets of TURTLEDOVE but moves the auction decisioning back to where it belongs: the publisher.| AdMonsters
On January 22, 2021, Google announced plans for its “First Locally Executed Decision over Groups Experiment” or FLEDGE for short.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
Charles-Henri Henault, VP of Product, Ads Platform and Analytics at Criteo talked to us about SPARROW, the response to Google's privacy sandbox.| AdMonsters
Google announced Topics, a Privacy Sandbox initiative it thinks can power interest-based targeting in Chrome when third-party cookies die.| AdMonsters