With digital media and ad tech changing at the speed of light, it's hard to know what's happening next. Here are our six best guesses.| AdMonsters
Despite limitations of the FLoC origin trial, we have learned a fair amount about how FLoC might work in the future.| AdMonsters
With digital media and ad tech changing at the speed of light, it's hard to know what's happening next. Here are our six best guesses.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
PARRROT, from Magnite, maintains the privacy tenets of TURTLEDOVE but moves the auction decisioning back to where it belongs: the publisher.| AdMonsters
First-party data can be made targetable as a cohort, rather than the current model which reaches people with sometimes ‘creepy’ hyper-targeted marketing.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
Charles-Henri Henault, VP of Product, Ads Platform and Analytics at Criteo talked to us about SPARROW, the response to Google's privacy sandbox.| AdMonsters
Google announced Topics, a Privacy Sandbox initiative it thinks can power interest-based targeting in Chrome when third-party cookies die.| AdMonsters