The Big Debate: Is In-Housing Dead? - AdMonsters
Industry leaders have found that building out all primary ad tech functions internally isn't just daunting – it's effectively impossible.| AdMonsters
Industry leaders have found that building out all primary ad tech functions internally isn't just daunting – it's effectively impossible.| AdMonsters
The CTDPA mirrors recently instilled state privacy laws. It allows consumers to opt out of data sales, targeted ads, and profiling decisions.| AdMonsters
It's one thing to collect first-party data, but it's an entirely different challenge when we talk about activating that data and selling against it.| AdMonsters
At an AdMonsters PubForum in 2022, we asked ad ops and rev ops professionals to identify ad tech trends five years from now.| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
Without a cookie reprieve digital advertising and media will rely on a number of alternatives, and first-party data will be key to future strategies.| AdMonsters
