At an AdMonsters PubForum in 2022, we asked ad ops and rev ops professionals to identify ad tech trends five years from now.| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
Without a cookie reprieve digital advertising and media will rely on a number of alternatives, and first-party data will be key to future strategies.| AdMonsters