2023 may have felt like the beginning of the end for many publishers, but AdMonsters Playbooks helped guide them through the challenges.| AdMonsters
At an AdMonsters PubForum in 2022, we asked ad ops and rev ops professionals to identify ad tech trends five years from now.| AdMonsters
Daily Mail's Jeremy Gan explores how curators operate and publisher challenges maximizing revenue while maintaining control over inventory.| AdMonsters
With digital media and ad tech changing at the speed of light, it's hard to know what's happening next. Here are our six best guesses.| AdMonsters
The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects available to everyone, all in one place.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
From UDID 2.0 to automation to increased ad spend in CTV and OTT, here's a sampling of what some ad tech visionaries expect in 2021.| AdMonsters
Without a cookie reprieve digital advertising and media will rely on a number of alternatives, and first-party data will be key to future strategies.| AdMonsters