The Trade Desk is reportedly building a smart TV OS, potentially reshaping ad tech by integrating retail data with CTV viewership.| AdMonsters
Audigent plans to help pubs drive revenue by making their audience data and inventory actionable for advertisers in a cookieless world.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters