2020 has been a wild ride for digital media and ad tech. But with tighter collaboration and a dose of cautious optimism, the industry is persevering.| AdMonsters
The future of monetization requires thinking about audiences less as faceless users, cookied or not, and more as individuals.| AdMonsters
As privacy restrictions tighten, buy-side consultant Rachel Adams sees hope as a buyer in Clean Rooms, Site-Side Analytics + CRM, and the Privacy Sandbox.| AdMonsters
Amid the fast-paced, ever-changing digital environment, one thing remains constant: creative excellence is paramount.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters