To fully understand the fraud dynamics in H1 2020, this report offers key global and regional trends across North America, APAC, EMEA and LATAM.| AppsFlyer
In this chapter, we’ll cover the possible causes for the trend of low NOI figures, explore a few recently proven best practices for addressing this very new challenge, and finally offer some much needed reassurances.| AppsFlyer
Unlock app marketing secrets with curated blog posts, guides, and reports. Discover expert strategies and stay ahead in the mobile app world.| AppsFlyer
In this blog, we’ll cover everything you need to know about in-game advertising including the benefits, formats, expert strategies, and more.| AppsFlyer
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.| AppsFlyer
Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.| AppsFlyer
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.| AppsFlyer
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.| AppsFlyer
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
In this blog we will uncover the differences (and similarities) between the two metrics and explain when and why to use both ROI and ROAS.| AppsFlyer
What is CTR? Learn about the click-through rate formula, how it works, its difference from other marketing metrics, and understand how to improve it.| AppsFlyer