How does programmatic guaranteed works? Learn about the benefits for publishers & advertisers and compare it vs PMP and vs preferred deals.| AppsFlyer
What is eCPM, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.| AppsFlyer
This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.| AppsFlyer
Learn all you need to know about ad impressions: Their different types, how they work, key metrics, and how advertisers & publishers use them.| AppsFlyer
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.| AppsFlyer
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.| AppsFlyer
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.| AppsFlyer
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.| AppsFlyer
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.| AppsFlyer