What is an ad server, how does it work, and how to choose the right one? Find out in our mobile marketing glossary.| AppsFlyer
What is a supply-side platform, what benefits does it offer and how should you choose one? Read everything you need to know inside.| AppsFlyer
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.| AppsFlyer
What is a private marketplace (PMP) and how does it work? Learn everything you need to know about PMP in AppsFlyer mobile marketing glossary.| AppsFlyer
What is the role of an ad publisher in the programmatic advertising ecosystem? Learn everything you need to know in our marketing glossary.| AppsFlyer
The history, their meanings, and most importantly, their unique role in the digital advertising ecosystem. Connected TV & Over-the-top explained.| AppsFlyer
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.| AppsFlyer