Forget typical trivialities like sentence length, grammar, and typos. How to write a good blog post is dependent on the Detail Principle, explained here.| Grow and Convert
Most companies try to outsource their blog writing to freelance writers. We explain why the 3 most commonly used methods don't make sense and what to do instead.| Grow and Convert
We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinion, length […]| Grow and Convert
We uncover insights from our survey on how marketers are using AI for writing, its impact on speed, volume, content quality, and its potential going forward.| Grow and Convert
We share our exact step-by-step process to find and hire blog writers. Build teams of high quality blog writers in multiple industries. Steal our process.| Grow and Convert
We’ve learned over the years that all content marketing goals can be boiled down to variations of the same two things: more traffic and more conversions.| Grow and Convert
Your audience can smell the stench of your generic blog post ideas just from the title. Here's why you should use the specificity strategy.| Grow and Convert
In this guide, we go over our strategy for finding keywords that drive leads (not just traffic) and four common pitfalls.| Grow and Convert
In this post, we cover common mistakes we see writers make with product or sales copy that lowers the chances of converting visitors into customers.| Grow and Convert
Without content-customer fit, your content marketing operation isn’t going to “work”, which we define as driving useful leads or sales for your business.| Grow and Convert
Learn our agency's exact SEO content writing process that we've used to rank hundreds of keywords in the top 3 positions.| Grow and Convert
In this case study we share how we identified the gap in content marketing agencies, how we came up with our service offering, pricing, and positioning.| Grow and Convert
In this post, we share how to increase organic leads and back up our method with real data and examples.| Grow and Convert