A heatmap is a graphical representation of data that uses a system of color-coding to represent different values. They show where users have clicked on a page.| Optimizely
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s products to its potential customers.| Optimizely
A content management system, aka CMS, is software used to manage content, allowing multiple contributors to create, edit and publish.| Optimizely
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from website or mobile app. Focus is on improving user experience| Optimizely
Quickly estimate needed audience sizes for experiments with this tool. Enter a few estimations to plan and prepare for your experiments.| Optimizely
The conversion rate is the number of conversions divided by the total number of visitors.| Optimizely