The social penetration theory claims that communication goes from superficial to deeper and more meaningful as a relationship develops. This theory was given by Irwin Altman and Dalmas Taylor in 1973. How Does Social Penetration Work? Social penetration is achieved through the process of self-disclosure. Self-disclosure is the process of revealing information about yourself. The| Communication Theory
Social influence can simply be defined as any change in the thoughts, attitudes, feelings or behaviors as a result of an interaction with an individual or a group.| Communication Theory
Social comparison theory is a concept proposed by social psychologist, Leon Festinger in the year 1954. Festinger states that humans consistently seek out accurate evaluations of themselves.| Communication Theory
Emotional Intelligence refers to one’s ability to recognize and monitor own emotions and others, to motivate themselves and manage their own emotions and that of others and exercise self-control.| Communication Theory
The Social cognitive theory developed by Albert Bandura claims that humans acquire beliefs, attitudes, and behaviors by observing environmental events and vicariously learning from them.| Communication Theory
