Good news about alcohol recommendations from the US, mixed with bad news about luxury spending, while the Ghana Drunks Association goes on the march.| Areni Global
From fun events to understanding motivation, Hamish opens the door to a new demographic.| Areni Global
This interview comes from our ground-breaking podcast series New Consumers, New Narratives, which asks how the wine trade can invite new audiences into wine.| Areni Global
He’s one of the advertising world’s living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine. He talks to Areni Global about the power of creativity, and it takes to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way.| Areni Global