The Alliance is home to a whopping 15 communities, and the very first was PMA. They’ve gathered more than 90,000 enthusiasts from across the globe since launching in 2019, and they’re showing no signs of slowing down yet!| Community-Led Alliance
Belonging to a community, being able to engage with others, and forging authentic relationships are all critical parts of being human. So, it’s no surprise that people look for community in nearly everything they do.| Community-Led Alliance
We're turning the spotlight on some of the crucial departments of your business. That's right, we're talking about sales, marketing, finance, and customer success, and exploring how these departments can seriously benefit from a good dose of community love!| Community-Led Alliance
We already know how community-led growth can benefit businesses. But how can you get the buy in? In this article, we’ll give you a business case for CLG and provide you with the means to convince your stakeholders.| Community-Led Alliance
Have you ever wondered what makes some communities thrive while others struggle to maintain engagement? This article shares some of the key insights I've picked up along the way about community engagement, motivation, and values that can help you elevate your community leadership.| Community-Led Alliance
By providing valuable and compelling content to a community, a business can enhance its reputation, brand awareness, customer retention, and long-term profitability.| Community-Led Alliance
Moderation is an absolute necessity to keep a community as friendly and approachable as possible. In order for a community to flourish, people need to feel safe and welcome to take part.| Community-Led Alliance
Online communities face unique challenges in their quest for growth. But how can community managers effectively navigate these challenges? The answer lies in the power of market research.| Community-Led Alliance
Both customer and community marketing focus on customer experience and building long-lasting relationships. However, the way in which they achieve this sets them apart, plus their goals will differ too.| Community-Led Alliance
At its core, community-led growth revolves around building and maintaining an active and engaged community. This article explores how to keep community members engaged and connected.| Community-Led Alliance
Building an engaged online community in today’s digital world has never been so important. But what kind of strategies ensure it blossoms? In this article, we shed light on how Community Managers can shape the online identity of a brand.| Community-Led Alliance
The tactics, metrics, and overall approach of both customer success and community marketing teams differ massively. But how exactly do they work differently, and can customer success and community marketing teams work together to better enhance the customer experience?| Community-Led Alliance
While traditional GTM motions rely on sales or product-led tactics, a community-led approach turns engaged users into loyal advocates who drive organic adoption, retention, and brand amplification.| Community-Led Alliance
Community engagement is non-negotiable when it comes to community-led growth. It’s not enough to just get people in the door, you’ve got to make sure they’re getting involved, having fun, and engaging.| Community-Led Alliance
Expanding into international markets has become a key growth strategy for modern businesses. Tapping into new regions not only increases customer reach but also diversifies revenue streams and attracts strategic partnerships.| Community-Led Alliance
Community-led growth is a strategy that uses an engaged community to acquire and retain customers, while also expanding the reach of a business.| Community-Led Alliance
A Community Manager (CM) holds a unique role in any business. This role requires creativity, analytical thinking, and problem-solving while remaining approachable and switched on. Pretty much, to be great at this role, you've got to have the whole package...| Community-Led Alliance
Community-led businesses, where members drive growth and decision-making, are rare. In this article, The Alliance's COO takes you through how they've leveraged CLG to build a thriving community-led org.| Community-Led Alliance
It can be tricky to know how to effectively measure the success of a community. Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) are tools that can be used by Community Managers to track their success and meet goals.| Community-Led Alliance
Customer feedback is one of the most essential parts of a customer success strategy, letting you understand and improve the customer experience.| Customer Success Collective