Discover what questions to ask in an in-app survey. See 31 in-app survey questions that you can use in your surveys right away.| Refiner Blog
20 user-research methods: where they fit in the design process, whether they are attitudinal or behavioral, qualitative or quantitative, and their context of use.| Nielsen Norman Group
Recalling items from scratch is harder than recognizing the correct option in a list of choices because the extra context helps users retrieve information from memory.| Nielsen Norman Group
In user research, the facilitator's choice of words can affect the participants' feedback or behavior.| Nielsen Norman Group
Preparing a guide for a user interview ensures that topics relevant to your research questions are covered, and that the interview captures in-depth information about people’s lives and needs.| Nielsen Norman Group
For myself, engaging with roleplaying games means engaging with a conversation. This conversation typically focuses on a central question to be answered. At a mechanical level this could be somethi…| The Bardic Inquiry
Use methods like 5-second testing, first-click testing, and preference testing to gain insights into how users perceive your visual design.| Nielsen Norman Group
Qualitative surveys ask open-ended questions to find out more, sometimes in preparation for doing quantitative surveys. Test surveys to eliminate problems.| Nielsen Norman Group
Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off. Elizabeth Wellington explains; “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how| Invesp - Conversion Rate Optimization Blog
Keen to be an effective mentoring partner? It's time to get uncomfortable being uncomfortable as you move from comfort zone to growth zone.| Mentorloop Mentoring Software
Follow these tips to effectively evaluate a site’s navigation hierarchy and to avoid common design mistakes.| Nielsen Norman Group