Considering a website rebrand and want to take the right steps? You're in luck. This complete website rebranding guide discusses everything you must know.| SmashBrand
There is no more critical aspect of rebranding than the packaging design. That's why we've created a comprehensive how-to guide for rebranding products.| SmashBrand
More than inspiration, we've identified the key takeaways from some of the best rebranding examples for the past several decades.| SmashBrand
Do you know what it takes to successfully rebrand a logo? There's a lot more to it than you think which is why we have created this guide to logo rebranding.| SmashBrand
Learn how to rebrand a company with our comprehensive guide, detailing the essential steps in the correct sequence for a successful brand transformation.| SmashBrand
We've compiled a comprehensive list of the most important rebranding questions you must ask before and during the overhaul: This list is your go-to guide.| SmashBrand
With over two decades of rebranding experience, we've compiled a comprehensive list of the primary reasons for rebranding a company and how to do it right.| SmashBrand
Stay up to date on the latest trends and innovations in alcohol packaging design. Learn the right way to stand out and win in the competitive alcohol industry.| SmashBrand
Why do big brands fail when going online? CPG Ecommerce success is more than a good looking website. Here is your complete guide to Ecommerce for CPG brands.| SmashBrand
More than a rebranding checklist, we've created a comprehensive guide on creating a successful roadmap setting you up to take your brand to the next level.| SmashBrand
This guide to creating a rebranding campaign will teach you the five steps to change your brand image and capture more market share from the competition.| SmashBrand
We shudder politely whenever we hear someone use the terms “brand” and “logo." In this article you will learn how brand identity is different from your logo.| SmashBrand
Learn how to create a successful CPG influencer marketing campaign. Find out the best methods for leveraging influencer marketing and what to watch out for.| SmashBrand
Our team of branding experts has put together a comprehensive resource on rebranding to help you understand everything necessary for a successful relaunch.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.| SmashBrand
In this guide, you will learn how to conduct an effective brand assessment that will help you fully prepare for the audit process and brand strategy.| SmashBrand
Do you know the right way to perform concept testing for maximum impact? Probably not. This article explains everything you need to know about concept testing.| SmashBrand