What goes into creating a social media budget? This article shows you how to determine your annual social media spend.| Sprout Social
It’s not organic vs. paid social media—it’s organic and paid social media. Here’s how you can roll out a hybrid strategy that drives results.| Sprout Social
Follow our extensive guide to Facebook ad targeting and learn about the available options and best practices to zero-in on your customers.| Sprout Social
Use these social media management fundamentals to attract new fans and develop your brand's online presence.| Sprout Social
Ready to level up your Facebook ads strategy? Learn how to advertise on Facebook and create Facebook ads that get your brand in front of the right people.| Sprout Social
Once you draw in your audience with great social content, drive them to convert effectively by using strong call to action phrases in your social copy.| Sprout Social
Instagram shopping is a brilliant way to transform your social followers into actual sales. This guide breaks down what you need to know.| Sprout Social
There are many different factors that affect Facebook advertising cost. This guide will help you identify your average cost and optimize your ad targeting.| Sprout Social
Social media metrics have the power to make your team and whole org more data-driven. Find out which social metrics matter most in 2025.| Sprout Social
Looking to run social media ads for the first timet? Our paid social 101 guide explains the basics you need to get started with ads ASAP.| Sprout Social
Running ads is becoming more and more of an expectation for brands given the platform's ever-changing algorithm. In this post, we break down 12 awesome Facebook ad examples and how you can replicate what makes them work.| Sprout Social
Learn more about the state of the influencer marketing industry with our 22 influencer marketing statistics across six different categories.| Sprout Social
Cost per click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click on an ad.| Sprout Social
To ensure you meet your social media goals, it's important to know what metrics you want to follow.| Sprout Social
Sprout Social surveyed consumers about their expectations for brands that find themselves uniquely positioned to foster connections between people online.| Sprout Social
We’ve gathered the latest social media marketing statistics, the must-know data points and developments to guide your strategy in 2025.| Sprout Social