Get in-depth knowledge on ad campaign optimization and discover tips that will help you achieve the highest performance on your online advertising campaign.| Creatopy Blog
Get average click-through rate, cost per click, conversion rate, and cost per lead for home services search advertising campaigns.| LocaliQ
Keyword Quality Score has a big impact on the success and costs of your PPC marketing campaigns. Try WordStream FREE to raise your Keyword Quality Scores.| WordStream
The process of manually organizing huge lists of website keywords to find valuable groupings can take days using typical keyword tools or spreadsheets. WordStream's Free Keyword Grouper automates that process -- paste in up to 1,000 keywords, and find your most profitable keywords in seconds!| WordStream
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.| WordStream
Negative keyword discovery is vital, because it prevents advertisers from wasting ad spend on keywords that aren't relevant to their business or their audience. Negative keywords offer an opportunity to strategically restrict your PPC advertisements. Read on to learn how to use them!| WordStream
The goal of Quality Score is to provide searchers with the best information, but it can also save you money on your Google Ads spend.| HawkSEM
Landing Page Optimization with WordStream saves you time and money and helps drive more leads through your PPC Landing Pages. Learn how to optimize your landing pages now.| WordStream
Is Quality Score still relevant in 2023? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account.| WordStream
What goes into a great AdWords text ad? How can you write ad text that drives people to click through and convert? Learn how to optimize your AdWords text ads for better click-through rates and Quality Scores in this lesson from WordStream's PPC University.| WordStream
You know you need a website to run a business in 2020. But how can you make sure your website is easy to find and highly visible? Here are 15 actionable ways to increase your website's visibility.| WordStream
What is Google Ads and how does Google's advertising system work? This helpful infographic shows how the Google ad auction works from top to bottom.| WordStream
What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website. Read on to learn all the dos and don'ts of PPC marketing.| WordStream
Paid search marketing campaigns can be a highly effective way to grow your business, and they're most successful with the right search tools and strategies.| WordStream
How does Google Ads work? Tour this epic infographic of the Google Ads auction and find out how everything works, from keywords to costs.| WordStream
What is search marketing? How does it work? Learn everything you need to know about how to use search marketing to grow your business.| WordStream
How can marketers recapture audience attention and turn more readers into leads? With content remarketing! Learn what content remarketing is and how to do it right in this complete, strategic guide.| WordStream
Find out how your Google Ads campaigns are really doing with a fast, easy (and free!) report, plus competitive data and tips to save money. Try it now!| WordStream
What is digital advertising and how can you use it to grow your business? Get all the digital advertising benefits examples, tips, and metrics!| WordStream
What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.| WordStream
Find out how much Google Ads will cost for your business with this breakdown of all the variables in Google Ads pricing, plus average costs per click.| WordStream
For those of you unfamiliar, remarketing works by following your leads around the web with related offers. We’ve all been victim to the power of remarketing--it's time to use it as an ally! Learn all the ins and outs of Facebook remarketing in this comprehensive guide.| WordStream
What is a landing page, how do you write landing pages, and why do you need them? Learn it all here, plus great landing page examples.| WordStream
CTR, or click-through rate, is how many ad clicks per number of impressions. Learn how to get high CTRs in this post.| WordStream
What's the average click-through rate, cost per lead, cost per click, and conversion rate for search advertising? Get our exclusive data plus expert tips to improve your search ad campaigns.| LocaliQ