Federation’s president Sebastian Coe says situation “not good” with track stars reportedly owed millions of dollars in payments.| SportsPro
IOC presidential candidate open to fresh discussions on structure and financial distribution of top-tier partnership programme.| SportsPro
NIP Group co-CEO says agreement with Abu Dhabi Investment Office shows esports industry is “back in a stable state”.| SportsPro
With just days until the Olympics opening ceremony, SportsPro looks at some of the key trends shaping the marketing activity for Paris 2024.| SportsPro
Japanese car manufacturer decides not to extend TOP partnership with IOC but will continue to support athletes.| SportsPro
Executives from the likes of the WSL, IMG, Coca-Cola, WTA, Visa and the NBA share their sponsorship predictions for the year ahead.| SportsPro
Payments firm Visa's head of sponsorships for Europe says the company hit all of its Paris 2024 targets before the Olympics started.| SportsPro
12-year partnership with IOC sees Gulf state deepen esports presence and strengthen ties with the Olympic Games’ organiser.| SportsPro
Will Fifa’s Club World Cup take off? Could F1 and the FIA part ways? What next for China, women’s sports, and all those net zero pledges? SportsPro writers share their predictions.| SportsPro
As Tokyo 2020 finally gets underway in Japan, international marketing activity around the Games has been subdued. On the back of a build-up marred by the pandemic and public opposition, sponsors are weighing how to promote their association with an event that will be a far cry from the one they were promised.| SportsPro
Angela Ruggiero says partners are "celebrating" same number of male and female athletes competing in Paris.| SportsPro