Does GA4 use cookies? Yes. What else do you need to know about GA4 cookies? Find out in this straightforard cookie explainer.| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity makes funnel tracking simple. Don't believe me? Check out these 5 steps to using Microsoft Clarity funnels like a pro| Digital Marketing and Analytics | Root and Branch
When you see (not set) it means GA4 didn't collect all the data it needs. Here's what that means when GA4 landing page is not set.| Digital Marketing and Analytics | Root and Branch
With the advent of Microsoft Clarity smart events, Clarity now has event tracking functionality! Get the key questions answered here.| Digital Marketing and Analytics | Root and Branch
If you're learning digital analytics, you need to know the differences (and similarities) between Google Analytics vs Tag Manager.| Digital Marketing and Analytics | Root and Branch