Sales enablement sits right next to revenue. With so much opportunity to impact the bottom line, there’s some eyebrow-raising compensation attached to successful sales enablement positions, with the average sales enablement manager earning $120,000.| Competitive Intelligence Alliance
A competitive intelligence career offers a unique blend of research, strategy, and influence.| Competitive Intelligence Alliance
Our mission is simple: to provide those responsible for competitive intelligence with the insights, resources, and foresight needed to thrive in their role.| Competitive Intelligence Alliance
We show you how to examine competitors’ websites and their materials, giving you valuable insights that help your org beat the competition.| Competitive Intelligence Alliance
Competitive intelligence done right is a powerful growth lever for any organization. But getting it right? That's the hard part. There are many concepts to master if you're to satisfy your customers, motivate your team, and optimize your workflows. Enter our Competitive Intelligence Framework.| Competitive Intelligence Alliance
Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals.| Competitive Intelligence Alliance
By aligning your CI efforts with company objectives from the get-go, you can transform competitive insights from a nice-to-have into the lifeblood of your organization.| Competitive Intelligence Alliance
Indirect competition is the kind of competition you experience from indirect competitors. These are competitors that offer different products and services to you, but targeting the same set of customers.| Competitive Intelligence Alliance
Competitive differentiation is the process of making your product offerings unique from those of your competitors. In practice, this often means creating or discovering what you do better than them, and emphasizing these aspects of your products or services.| Competitive Intelligence Alliance
Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started.| Competitive Intelligence Alliance
Business strategies are high stakes. There’s money on the line, and mistakes matter. That’s why pressure testing your business strategy is key. In this article, we’ll explain what business wargaming is, and how you can use it to test and improve your business’ strategies and tactics.| Competitive Intelligence Alliance
Customer research aims to learn more about the needs and behaviors of customers and to use that information to create products, features, and messaging that resonate with them. In other words, customer research helps you sell your products by tailoring your approach to the needs of your customers.| Competitive Intelligence Alliance
In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert.| Competitive Intelligence Alliance
The VRIO framework is a strategic analysis tool focused on helping a business find potential sources of competitive advantage. VRIO looks at a firm’s internal capabilities and resources, so differs from other strategic analysis frameworks like PESTLE analysis that examine external market factors.| Competitive Intelligence Alliance
A temporary competitive advantage is one that doesn’t last. It might survive a few years, but it’s not going to pay dividends decades down the line. But that doesn't mean they're not valuable.| Competitive Intelligence Alliance
Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share.| Competitive Intelligence Alliance