Speed is very important for a website. It's so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse. Â But how does this PageSpeed Insights Tool from Google actually work? And, more importantly, does page speed affect SEO? You'll find everything you need to know in this article. Â The PageSpeed Insights Tool...| SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies
There is a lot of buzz and fuzz regarding the influence of shares, comments, likes, etc. on SEO in general. Yet, the question that is on everyoneâs lips is actually: âAre social signals a ranking factor?â There have been lots of discussions around this topic, both pros and cons; even some studies were conducted on it. Yet, no clear light has been shed on the matter. If social signals affect SEO, how does it happens?  And, as we think that research is one of the most ...| SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies