A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in.| Competitive Intelligence Alliance
Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse.| Competitive Intelligence Alliance
Competitive differentiation is the process of making your product offerings unique from those of your competitors. In practice, this often means creating or discovering what you do better than them, and emphasizing these aspects of your products or services.| Competitive Intelligence Alliance
Low cost and differentiation are both competitive strategies for growth. They’re attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs. A differentiation strategy has you aim to boost profits by offering more value.| Competitive Intelligence Alliance
Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started.| Competitive Intelligence Alliance
Want customers to choose you over the competition? You need to get your brand strategy right. Here are three brand positioning strategy examples from three different industries.| Competitive Intelligence Alliance
Elements you should highlight when developing a positioning strategy include the values that resonate with your target audience, as well as benefits and attributes, such as your unique value proposition.| Competitive Intelligence Alliance
Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.| Competitive Intelligence Alliance