Sponsored content, affiliates, and ads are the three most popular ways influencers make money. Here’s a breakdown of the top ways influencers make money.| Oberlo
How much do brands spend on influencer marketing? In the US, influencer marketing spend is expected to hit $5.6 billion in 2024, a 14.3% annual increase.| Oberlo
What are the top influencer marketing platforms? Research shows TikTok, Instagram, and YouTube are set to be the top influencer platforms brands use in 2024.| Oberlo
Measuring ROI and campaign results and finding influencers to work with are some of the biggest influencer marketing challenges currently faced by brands.| Oberlo
The latest data on influencer marketing spend shows that nearly 50% of brands expect to dedicate less than $10,000 on influencer marketing this year.| Oberlo
Recent data shows that the average Facebook engagement rate is 0.05%. This varies according to the post type and the number of fans a Facebook page has.| Oberlo
Knowing the average engagement rate on Instagram helps you finetune your marketing strategy. Here are the average Instagram engagement rates by post type.| Oberlo
As of October 2024, the average add-to-cart rate in ecommerce is 5.94%. Here’s a look at the monthly add-to-cart rates from the past 12 months.| Oberlo