Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.| Coursera
User journey maps help you harness empathy to gain valuable insights about your customers and your product. Discover the steps to creating a user journey map, and explore additional types of UX mapping.| Coursera
Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.| Coursera
Learn how lead generation can improve your business and take action to get the most out of a lead generation strategy.| Coursera
Learn more about digital marketing—sometimes called online marketing—which can allow you to reach and engage with customers in more timely and targeted ways.| Coursera
A marketing career could lead you down several in-demand career paths. Explore six marketing areas and learn how to qualify for marketing roles.| Coursera
Explore how social listening helps businesses gauge public opinion about their brand and discover the steps for implementing your own social listening strategy.| Coursera