IAB Tech Lab's ads.txt update helps to reduce fraud in buying and selling advertisements across websites, mobile apps, and connected TV.| AdMonsters
By the end of this year, Google, Amazon, and The Trade Desk will control over 60% of the open Internet ad spend.| AdMonsters
This is a quick introduction to Ads.cert, the next step after Ads.txt for preventing ad fraud by allowing publishers to add their signature to inventory.| AdMonsters
It’s important to recognize that there are multiple aspects to quality and it differs from brand to brand. Let’s break this down.| AdMonsters
Publishers that don’t truly understand how ads.txt works and/or don’t maintain the file could be facing invalid ads.txt entries.| AdMonsters
Moving the industry towards a transparent future, the IAB Tech Lab releases specifications to shed light on the programmatic buying and selling of ads.| AdMonsters
IAB Tech Lab's ads.txt update helps to reduce fraud in buying and selling advertisements across websites, mobile apps, and connected TV.| AdMonsters