Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr. […]| AdMonsters
The ISBA Supply Chain Transparency Study uncovered an uknown delta, but what about how difficult it was for the data to be accessed in the first place.| AdMonsters
The ISBA Supply Chain Transparency Study uncovered an uknown delta, but what about how difficult it was for the data to be accessed in the first place.| AdMonsters
IAB Tech Lab's ads.txt update helps to reduce fraud in buying and selling advertisements across websites, mobile apps, and connected TV.| AdMonsters
Industry initiatives have given buyers a lot of insight into the pubs they are programmatic buying from. Time for pubs to get same insight into buyers.| AdMonsters
RTB auction manipulation is a bucket phrase used to describe the intentional or unintentional inconsistencies in how an RTB auction is programmed to run.| AdMonsters
It’s important to recognize that there are multiple aspects to quality and it differs from brand to brand. Let’s break this down.| AdMonsters
Publishers that don’t truly understand how ads.txt works and/or don’t maintain the file could be facing invalid ads.txt entries.| AdMonsters
Decoder explains digital media and advertising's alphabet soup. These ad tech acronyms and specifications caught the most attention this year.| AdMonsters
IAB Tech Lab's ads.txt update helps to reduce fraud in buying and selling advertisements across websites, mobile apps, and connected TV.| AdMonsters