The California Consumer Privacy Act goes into effect in less than a year, but major questions remain such as what personal data does it actually apply to?| AdMonsters
GDPR compliance is easier than you think. The IAB Consent Framework helps publishers and ad tech companies partner to provide data transparency to users.| AdMonsters
A quick explanation of the E.U.'s General Data Protection Regulation (GDPR) and how it stands to affect publishers worldwide.| AdMonsters
The ADPPA, the federal privacy bill, passed through the House without a hitch, but it has faced major controversy as it reaches the Senate.| AdMonsters
Publisher data will give rise to new opportunities for them, brands, and agencies to collaborate earlier on in the campaign planning process| AdMonsters
CCPA amendments are soon to be voted on by the Legislature before going to the Governor for signature in October. Here's what ad tech needs to know so far.| AdMonsters
With the passage of CCPA, consumers get a lot more transparency into data collected about them on the web, as well as what is done with that data.| AdMonsters
Alternative ID's are privacy-focused identifiers that allow publishers to access first-party data that is volunteered by the consumer.| AdMonsters
The consent conversation is moving from being one about regulation to detailing the publisher’s actual value proposition.| AdMonsters
We spoke with Dennis Colón about his new role as VP of Global Operations at SuperAwesome and how brands and pubs can better engage with kids.| AdMonsters
Here's how CCPA 2.0 (AKA CPRA) introduces rules meant to address the current ambiguity surrounding AdTech and Real-Time-Bidding (RTB).| AdMonsters
“Adjusting to the new regulatory landscape is the biggest issue facing the industry right now,” says Jessica B. Lee, Partner at Loeb & Loeb.| AdMonsters
At RampUp 2023, ad tech legal experts shared their perspectives on data and privacy and their predictions for federal legislation.| AdMonsters
Web3 is proposed to give power back to consumers to own their own data and allow publishers to create stronger relationships with them.| AdMonsters
SWAN is a community-operated and open source replacement for many use cases supported by third-party cookies.| AdMonsters
The Multi-State Privacy Agreement (MSPA) supplies a refurbished framework to ensure privacy compliance across five new state privacy laws.| AdMonsters
DMPs, MDMs, and CDPs allow businesses to recognize people by their different proxies and stitch them together for a single view.| AdMonsters
On July 7, 2021, Colorado Governor Jared Polis signed the Colorado Privacy Act (aka CPA or ColoPA depending on who you ask) into law.| AdMonsters
In a privacy-first world, should we really be talking about if buyers or sellers own the data? Maybe we should be putting consumers first.| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters
A data clean room is a secure, protected environment that enables two or more parties to bring data together for joint analysis.| AdMonsters
