In this article, I’ll share the key lessons and strategies that have helped me successfully build and manage customer advocacy programs, from the importance of personal connection to thinking outside the box and being authentic.| Customer Marketing Alliance
Let's be clear: Customer onboarding isn't just the responsibility of customer success. Yes, customer success teams are the main point of contact and are the ones who first and foremost guide a new customer through the process. But they're not the only team with a stake in the game.| Customer Marketing Alliance
How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them.| Customer Marketing Alliance
