As consumers increasingly rely on online resources to make travel and hospitality decisions, businesses must adapt their marketing strategies to meet customers where they are. But what constitutes a successful strategy in an increasingly saturated market?| eCornell #IMPACT
Whether drafting a critical email or analyzing a business issue, professionals in every role need strong analytical and persuasive communication skills. Cornell’s Legal Writing and Communication certificate program strengthens essential legal writing skills for leaders across industries.| eCornell #IMPACT
In 2023, the United States lost 48% of its agriculturally managed honey bee colonies in an unprecedented year. But the issue is more complex than the statistics can communicate.| eCornell #IMPACT
Every company and venture comes with risk. In eCornell’s Risk Analysis certificate program, developed by Linda Nozick, director of the Department of Civil and Environmental Engineering at Cornell, professionals learn how individuals and businesses can avoid, mitigate, share and diversify risks. The certificate includes four key modules: risk analysis foundations, risk evaluations, risk modeling and risk perception.| eCornell #IMPACT
From repeat wholesale international transactions to the one-time hire of a consultant abroad, companies of all sizes must now understand the liabilities they might take on during global business operations. Celia Bigoness, a clinical professor at the Cornell Law School and director of the Blassberg-Rice Center for Entrepreneurship Law, developed eCornell’s International Business Law certificate to help professionals understand and mitigate business risks. Bigoness recently discussed her onl...| eCornell #IMPACT
AI has broadened how companies integrate technology and digital transformation into their operations. For Karan Girotra, the Charles H. Dyson Family Professor of Management in the Cornell SC Johnson College of Business, AI prompts questions about a new wave of automation..| eCornell #IMPACT
For Joseph Astrachan, a co-author of Cornell’s Family Business Leadership online certificate program, a family-run business is a generational tradition. Since Astrachan was young, his family has operated businesses in fields ranging from pharmaceuticals to shipping. He is no stranger to the difficulties that come with owning a company tied to the fabric of a family, including managing close relationships in the face of business challenges.| eCornell #IMPACT
