Generative Engine Optimization (GEO): What to Know in 2025 | Walker Sands
You might have heard about GEO — an emerging counterpart to search engine optimization (SEO) that’s gaining momentum in B2B marketing. SEO has been a tried-and-true strategy for boosting brand visibility online, but, in the AI era, Generative Engine Optimization (GEO) is quickly becoming a critical element of brand visibility campaigns as well. For decades, […]| Walker Sands
